The CMCF will govern content by self regulation in line with the Malaysian Communications and Multimedia Content Code. By virtue of it being a voluntary Code, those subscribing to it have undertaken the commitment and responsibility to uphold its objectives and principles.
The Content Code will set out guidelines and procedures for good practice and standards of content disseminated for public consumption by service providers in the communications and multimedia industry.
The Content Code will demonstrate a commitment toward self-regulation by the industry in compliance with the Communications and Multimedia Act 1998 (CMA 98). It will seek to identify offensive and objectionable content while spelling out the obligations of content providers within the context of social values in this country.
The Content Code will provide the platform for creativity, innovation and healthy growth of a fast changing industry. The ambit of the Content Code is defined under Section 213 (1) CMA 98 which states that the Content Code "shall include model procedures for dealing with offensive and indecent content".
Section 213 (2) CMA 98, lists the matters that maybe addressed by the Code, but are not limited to:
- restrictions on the provision of unsuitable content;
- methods of classifying content;
- procedures for handling public complaints and for reporting information about complaints to the Commission;
- representation of Malaysian culture and national identity;
- public information and education regarding content regulation and technologies for the end user control of content and
- other matters of concern to the community
Section 211 CMA 98 states that no content applications service provider shall provide content which is indecent, obscene, false, menacing, or offensive in character with intent to annoy, abuse, threaten or harass any person.
Section 6 CMA 98 defines content as any sound, text, still picture, moving picture, audio-visual or tactile representation, which can be manipulated, stored, retrieved or communicated. The Content Code would comprise the following parts:
Guidelines on Content, Specific Advertisement Code, Specific Broadcasting Guidelines, Specific Online Guidelines, Specific Audiotext Hosting Service Guidelines, Specific Closed Content, Consumer Protection, Public Education and Code Administration.
For the Code to be truly effective in obtaining deliverables and meeting it's objectives, there needs to be ongoing administration of the Content Code. Therefore ongoing administration would include:
- promoting public and industry awareness of the Code and compliance requirements
- financial and sanctions administration
- monitoring for Code compliance
- reporting and reviews
- amendments of the Code
The Content Code was registered with MCMC on 1st September 2004.