Fact Sheet

Overview of CMCF

  • The Communications and Multimedia Content Forum of Malaysia (CMCF) was established in February 2001 under a clause in the Communications and Multimedia Act 1998 (CMA ‘98) to govern content and address content related issues.
  • Designated by the Malaysian Communications and Multimedia Commission on 29 March 2001, the CMCF is made up of six 'Ordinary' member categories, namely - Advertisers, Audiotext Hosting Service Providers, Broadcasters, Civic Groups, Content Creators / Distributors and Internet Access Service Providers.
  • A self-regulatory body, the CMCF will govern content by self regulation in line with the Malaysian Communications and Multimedia Content Code. This `Content Code`, has now been officially registered with the MCMC with effect from 1 September 2004.
  • A dedicated website (www.cmcf.my) was launched on 20 March 2002. The official launch of the website was done on 21 October 2004, by Y.B Datuk Seri Dr Lim Keng Yaik, the then Minister of Energy, Water and Communications Malaysia.



Definition of Content

Content - as defined in Section 6 of the CMA '98 - is sound, text, still picture, moving picture, audio-visual or tactile representation, which can be created, manipulated, stored, retrieved or communicated.
 
             
Management of the CMCF

The management of the CMCF rests with its' Council, which comprises a Chairman and 18 council members elected from the six 'Ordinary' member categories. The CMCF's Executive Office is charged with the day to day running of its operations and is headed by an Executive Director, and assisted by a full time Secretariat.


             
Overview of Content Code

  • The Content Code is a set of industry guidelines on the usage and / or dissemination of content for public consumption.
  • Section 211 of the CMA ’98 prohibits Content that is indecent, obscene, false, menacing or offensive in character with intent to annoy, abuse, threaten or harass any person.
  • Section 213 of the CMA '98 states that the Content Code shall include model procedures for dealing with offensive or indecent content; the restriction on the provision of unsuitable content, the methods of classifying content, the representation of Malaysian culture and identity.

The Content Code primarily covers the following areas:

  • General Principles (Introduction)
  • Guidelines on Content
  • Advertisement
  • Broadcasting
  • Specific Online Guidelines
  • Audiotext Hosting Service Guidelines
  • Specific Limited Content Guidelines

            

The Complaints Bureau

The CMCF houses a Complaints Bureau that is empowered to:

  • Consider and deal with complaints relating to content as provided for in the Content Code.
  • Investigate any content which is considered to be in breach of the Content Code without there necessarily having been a complaint.
  • Rule on any dispute arising between members of the CMCF or between a member and a non-member.
  • Interpret provisions of the Content Code when the need arises or when a request is made.
  • The CMCF's Complaints Bureau shall receive, consider, mediate and if necessary, adjudicate and make a ruling on matters, such as complaints and grievances, relating to alleged breaches.
  • The Complaints Bureau comprises an appointed Chairman and six members of the Forum, one each representing the six affiliations.

 
Content Advisory Centre
           

  • A Content Advisory Centre has been set up and it aims to help avoid misinterpretation by providing practical advice on the application of the Code. In its initial stages, the advice is limited to commercial content.



Membership

  • Ordinary Members - Business, industry and trade organisations, as well as firms, companies and corporate bodies established, incorporated or registered under the laws of Malaysia and qualifying as:
    • Advertisers
    • Audiotext Service Providers
    • Broadcasters
    • Civic Groups
    • Content Creators / Distributors
    • Internet Access Service Providers
  • Associate Members - Any individual firm, society or body established, incorporated or registered under the laws of Malaysia (who do not fall under any of the six Ordinary member categories) interested in content provided by the communications and multimedia industry.         

Summary of Objectives

  • To continuously develop codes and best practices as envisaged by the CMA '98 that reflects a balance representation and views of the community at large
  • To provide an avenue and channel for complaints in relation to content.
  • To administer sanctions for breaches of the Content Code
  • To establish Malaysia as a major global centre and hub for communications and information and content services.
  • Code Administration
  • Public Education
  • Consumer Protection

NOTE:

Please refer to Membership Application Form for subscription fees.

 
 
CMCF MANAGEMENT OVERVIEW - as of 1 April 2017
 
COUNCIL MEMBERS
EXECUTIVE COMMITTEE COMMITTEE MEMBERS

Chairman
Y. Bhg. Datuk Ahmad Izham Omar
Primeworks Studios Sdn Bhd

Vice-Chairman
En. Khairudin Rahim
Association of Accredited Advertising Agents Malaysia(4A'S)

Hon. Secretary
Puan Mediha Mahmood
Measat Broadcast Network System Sdn Bhd (ASTRO)

Hon Treasurer
Mr. Amarjit Singh a/l Karthar Singh
YTL Communications Sdn Bhd (YTL)

Media Specialist Association (MSA)
Mr. Girish Menon

Malaysian Advertisers Association (MAA)
Mr. Claudian Navin Stanislaus / Mr. Ganesan Narayanan

Celcom Axiata Berhad
Ms. Peggie Lim Hui Fern / Pn. Hairunnisa Mohd Nasir

Dapat Vista (M) Sdn Bhd
En. Roosly Abu Hashim

Malaysian Mobile Content Providers Association (MMCPA)
En. Johary Mustapha

Metropolitan TV Sdn Bhd (8TV)
Y. Bhg. Datuk Kamal Khalid / Pn. Zuraidah Mohd Yatim

Commercial Radio Malaysia (CRM)
Y. Bhg. Datuk Jake Abdullah / Mr. Aaron Pinto

National Council of Women’s Organisation (NCWO)
Prof Madya Dr. Kiranjit Kaur / Dr. Thilla Chelliah

Kesatuan Perkhidmatan Perguruan Kebangsaan Cawangan Wilayah Persekutuan (NUTP)
Mr. Han Peeh Siew

Universiti Putra Malaysia (UPM)
Tuan Syed Agil Alsagoff / Prof. Madya Dr. Zulhamri Abdullah

Infobip Asia Pacific Sdn Bhd
Mr. CS Gill / Mr. Alen Smoljan

Persatuan Penerbit Filem Iklan Malaysia (PPFIM)
Mr. Fabian Wilfred Joseph / Mr. Terrance Chua Yoon Fei

Star Media Group Berhad
Mr. Roy Tan / Ms. Lam Swee Kim

Maxis Broadband Sdn Bhd
Pn. Siti Noraini Abd Rahman / Mr. Lam Leong Kien

Telekom Malaysia Berhad
Pn. Anira Che Ani / Pn. Asma Md Isa

Executive Director, Communications and Multimedia Content Forum of Malaysia (CMCF)
En Mohd Mustaffa Fazil Mohd Abdan

MEMBERSHIP MANAGEMENT

  • As at 20 July 2017 the CMCF carries a total number of forty nine (49) companies and organisations under its stable of members with forty six (46) Ordinary Members and three (3) Associate Members.
  • The list of members as at 20 July 2017, are as follows:
No.   List of Ordinary Members

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

Association of Accredited Advertising Agents Malaysia (4A’s)

Malaysian Advertisers Association

Media Specialists Association

Colgate-Palmolive Malaysia Sdn Bhd

Fonterra Brands (Malaysia) Sdn Bhd

Nestle Products Sdn Bhd

Procter & Gamble (Malaysia) Sdn Bhd

Unilever (M) Holdings Sdn Bhd

Malaysian Mobile Content Providers Association (MMCP)

Celcom Axiata Berhad

Dapat Vista (M) Sdn Bhd

Asia Media Sdn Bhd

Asian Broadcasting Network (M) Sdn Bhd

Capital FM Sdn Bhd

CH-9 Media Sdn Bhd

Commercial Radio Malaysia (CRM)

Maestra Broadcast Sdn Bhd

Measat Radio Communications Sdn Bhd

Measat Broadcast Networks Sdn Bhd

Metropolitan TV Sdn Bhd (8TV)

Natseven TV Sdn Bhd

Rimakmur Sdn Bhd

TM Net Sdn Bhd

Star RFM Sdn Bhd

Sistem Televisyen Malaysia Bhd (TV3)

Universiti Putra Malaysia

Universiti Utara Malaysia

Kesatuan Perkhidmatan Perguruan Kebangsaan

National Council of Women Organizations

Alt Media Sdn Bhd

Infobip Asia Pacific Sdn Bhd

One Smart Star Malaysia Sdn Bhd

Online E-Club Management Sdn Bhd

Persatuan Industri Komputer dan Multimedia Malaysia (Pikom)

Malaysian Association of Advertising Filmmakers (PPFIM)

Primeworks Studios Sdn Bhd

Recording Industry Association of Malaysia (RIM)

Star Media Group Berhad

Vads Bhd

Aims Data Centre Sdn Bhd

Maxis Broadband Sdn Bhd

Shinjuru Technology Sdn Bhd

Telekom Malaysia Berhad

Time Dotcom Berhad

U Mobile Sdn Bhd

YTL Communications Sdn Bhd

 

No.   List of Associate Members

47

48

49

Mynic Bhd

CyberSecurity Malaysia

Malaysian Screen Industry Sdn Bhd

 
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